Owen Broadbent
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Content · Ads · Melbourne

Owen
Broadbent

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This might sound unconventional, but at 21 years old my experience has come building a real business rather than a classroom.

After over 3 years building everything on my own I've learnt lots — now I'm looking to be part of a team and learn from people who've done this longer than me.

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01
Shopify
Store build, orders & e-commerce management
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02
Radio
National broadcast — pitched & closed at 20
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03
TikTok
10M+ views, organic & six-figure ad spend
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04
Meta
Paid campaigns & organic across D2C + clients
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05
Direct China Sourcing
Built direct connections with suppliers while attending Canton Fair
Klaviyo
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 Google Ads
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 CapCut
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 Claude & ChatGPT
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 Butcher Club
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 Alibaba
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01

Shopify

Built the store from scratch
Theme, products, collections, checkout. 
Set up all fulfilment workflows
Shipping rules, logistics integrations, order management end-to-end.
Integrated every tool
Klaviyo, Meta & TikTok pixels, upsell apps, analytics.
Optimised for conversion
Checkout tweaks, product page testing, CRO based on real data.
Scaled to six figures
5,000+ orders fulfilled. Revenue generated entirely in-house.
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Started playing around on Shopify in Year 11 — cheese graters, beauty products, beard rollers. None of it worked until knife sharpeners did. Built the store myself from the ground up, figured out the backend, and packed every order myself.

see the store bluntknifesharpener.com.au
02

Radio

Cold-pitched SEN at 20
Researched, called, and closed a national sponsorship.
Secured the Fireball Feedback segment
Kane Cornes & David King on national broadcast.
Ran the giveaways and cross-promotion
Coordination, fulfilment, and social tie-in.
Managed the whole campaign solo
Pitch to wrap. No middleman.
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Pitched turning Fireball Feedback into a Blunt segment for 6-week national sponsorship. Had a coffee with Kane and Kingy then got put on air for an interview with two minutes' notice, then coordinated the 6 week campaign

03

TikTok &
Ads Manager

Started from zero and kept posting
Wrote every hook, edited every video, posted consistently.
Found the formula and doubled down
Trend research, format testing, community building.
Hit 15M+ organic views
Built the account entirely without paid support.
Moved into TikTok Ads Manager
Six-figure spend across campaigns, targeting audiences.
Invited to TikTok Thrive
Early platform access alongside Australia's top-performing brands.
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Blew my first $1,000 on TikTok ads without setting up the product link properly. Expensive lesson. Went on to manage over $100k in spend, built the account to 20M+ views, and got invited to TikTok's industry events in Sydney.

see the account @bluntknifesharpener
04

Meta /
Ads Manager

Learned on my own brand first
D2C ad campaigns with real money on the line.
Tested what actually works
Creative formats, audience targeting, budget strategy.
Moved into client work at Tradie Evolve
Paid and organic for multiple trade businesses.
Running full-funnel campaigns
Awareness, retargeting, and conversion across categories.
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Came to Meta later than the other platforms — took time to get my head around it properly. Once I did, I pushed through the restrictions, tested what worked, and started running campaigns that converted.

see the page @bluntknifesharpener
05

LinkedIn

Managing LinkedIn for trade clients
Content strategy, outreach, and paid campaigns.
Building outreach sequences that convert
Connection copy and message flows for lead gen.
Positioning clients as industry leaders
Thought leadership content and consistent brand voice.
Running LinkedIn Ads
Sponsored content and InMail targeting the right decision-makers.
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Took on LinkedIn for Tradie Evolve knowing barely anyone in the trades space was using it properly. That turned out to be the opportunity. Built outreach campaigns, created content that positioned clients as leaders in their field, and found real results in a space most people don't bother to explore.

connect with me @OwenBroadbent
06

Direct China
Sourcing

Planned and booked the trip solo
Flights, itinerary, trade show registrations. All self-organised.
Attended Canton Fair
The world's largest trade show. Walked the floor and sourced across categories.
Hong Kong homewares expo
Spotted trends and made supplier contacts in the region.
ODM factory tour in Zhongshan
Met the manufacturer, reviewed production, negotiated direct.
Built long-term supplier relationships
Better pricing, lower MOQs, direct factory contact.
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Flew to China solo — organised the whole trip myself, attended the Canton Fair, visited my ODM factory in Zhongshan, and made it to the Hong Kong homewares expo. Came back with direct supplier relationships and a clearer picture of the industry than most people running an ecom brand ever get.

07

Content
Shoots

Shot all Blunt Knife Sharpener content solo
Every TikTok, product photo, and reel. All in-house.
15M+ views from self-shot content
Planned, directed, filmed, and edited everything myself.
On-location shoots for Tradie Evolve clients
Assisting and directing for trade businesses.
Pre-shoot planning & shot lists
Structured approach that keeps every shoot day efficient.
Content built for social and paid ads
Usable across organic, Meta, and TikTok campaigns.
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For Blunt, I planned everything myself — every TikTok, every product photo, the way I wanted it. For Tradie Evolve, it's on-location work for clients — planned, directed, and delivered regardless of what the day throws at you.

Also in the toolkit
Klaviyo
Email automation · Revenue-driving flows
Welcome, abandoned cart & post-purchase flows
List segmentation & win-back campaigns
A/B testing & Shopify integration
Revenue attribution & flow analytics
Google Ads
Search campaigns · Trade business clients
Campaign setup, keyword research & ad copy
Bid strategy & conversion tracking
Budget optimisation & performance reporting
Running for multiple clients at Tradie Evolve
CapCut
Short-form video editing
Hook-driven edits for TikTok & Reels
Captions, transitions & pacing for retention
Colour grading & sound syncing
Fast turnaround for daily content
Claude & ChatGPT
AI-assisted content & strategy
Ad copy, hooks & captions
Content ideation & scripting
Workflow automation & research
Data analysis & reporting support
Butcher Club
In-store retail partnership
Retail placement across Melbourne stores
Point-of-sale product range
In-store merchandising
Retail partner relationship management
Alibaba
Product sourcing & supplier negotiation
Supplier vetting & sample sourcing
Price negotiation & MOQ management
Quality control & order coordination
Shipping & customs coordination
Background

Where I've worked

Feb 2026 — Now
Tradie Evolve
Content & Ads Manager · Hawthorn
  • LinkedIn, Meta & Google Ads across multiple trade clients
  • LinkedIn outreach for B2B lead generation
  • On-location content shoots — planning, directing & capturing
  • Organic content creation & scheduling across platforms
Dec 2023 — Now
Blunt Knife Sharpener
Founder & Owner · Ringwood
  • Shopify store from scratch — 5K+ orders fulfilled
  • 10M+ views across TikTok & Instagram
  • Six-figure ad spend on TikTok & Meta
  • National SEN radio campaign — pitched & executed solo
  • Solo trip to China & Hong Kong to source product directly
  • Retail partnership with Melbourne butcher chain
Nov 2023 — Now
Olinda Spring Water
Administrative & Logistics · Rowville
  • Delivery scheduling, customer enquiries & invoicing
Jun 2021 — May 2023
Woolworths
Service Assistant · Belgrave
  • Front end, grocery & fruit and vegetable departments

I'd love an opportunity to bring what I've built on my own to a team. Three years of figuring things out solo has taught me a lot, but I know there's more I can learn from being around people who've done this longer than me, and I'm keen for any opportunity that comes my way.

0490 408 330 owenbroadbent05@gmail.com LinkedIn @bluntknifesharpener